Intourist Thomas Cook received the certificate of China Friendly program
China Friendly program is designed to create a comfortable environment for the stay of Chinese tourists in Russia. The basic requirements of the evaluation of travel agencies in China Friendly program are: working experience at the tourism market of China, the status of the tour operator in the segment of inbound tourism, recommendations from foreign partners - China tourism companies, work permits for visa-free tourist exchange between Russia and China, as well as staff speaking fluent Chinese.
National program China Friendly has appeared in 2014 as an initiative of the Tourist Association "World without borders" and has already established itself among Russian and Chinese specialists in the sphere of tourism, and in 2015 China Friendly program joined large-scale international project Chinese Friendly International for the exchange of experience with colleagues from abroad.
General Director of Intourist Thomas Cook Leonid Marmer gave his comments on the event: "We welcome the opportunity to receive the China Friendly certificate. Intourist meets all the necessary criteria and is the undisputed leader in hosting tourists from China in Russia. The status of China Friendly, in fact, is a kind of quality mark for our company, this is a worthy appreciation of all efforts to promote Russia as an attractive tourist destination for visitors from China. Yes, many companies are now trying to accommodate Chinese tourists, but not all of them are able to do this at such a high level. In this case the experience of Intourist will set a good example for others. It's not about just receiving a certificate. It is important to understand how much work and efforts our company makes to standardize the quality of the whole complex of provided services and to meet the high demands of the program. Intourist runs with the Chinese market for several decades and it’s only thanks to proper marketing strategy, team spirit, professionalism, responsible approach to work and our own unique development context that we can now speak about our company as the market leader in inbound tourism".
Project Manager of China Friendly in the Tourist Association "World without borders" Anna Sibirkina said: "Business sees the interest of Chinese tourists in Russia and is seeking to overcome cultural differences between our countries, to ensure a truly customer-oriented service. This is our pleasure to acknowledge that the company Intourist Thomas Cook became the first tour operator that fulfills all the criteria of China Friendly program. In the near future we plan to increase the number of hotels that meet the criteria for the program (there are 28 from 10 regions of Russia), and to involve museums, restaurants and shops so that tourists from China could have a comfortable stay in our country".
Travel Association "World without borders" was established in 2002 by a group of the largest Russian tour operators engaged in the reception of foreign tourists, for the purpose of joint promotion of Russian national tourist product on the international market and the development of Russian-Chinese tourism. "World without borders" encompasses over 150 companies of Russia-China tourism, representing 25 regions of Russia: from Kamchatka and Primorye to Moscow and St. Petersburg.
The company Intourist is the oldest tourist brand of Russia. The company was founded in 1929 and today retains the status of the leader in the segment of inbound, domestic and outbound tourism. Since 2011, Intourist is a part of Thomas Cook Group - the largest travel holding in the world. In 2015 a leading investment Fund Fosun Group became one of the shareholders of Thomas Cook. This year the creation of a new tour operator company Thomas Cook China was announced. One of the ultimate goals of the company will be organizing the outbound tourist flow from China to Russia
Hotels with China Friendly certificate