Representatives of Intourist’s inbound tourism department took part in recording an educational module for the international project “Znatoк Rossii,” dedicated to promoting the tourism potential of Russian regions in international markets. The project is aimed at employees of Russian diplomatic missions abroad and is designed to strengthen their competencies in the field of tourism diplomacy.

The “Znatoк Rossii” program is implemented with the participation of the Agency for Strategic Initiatives, Rossotrudnichestvo, and MSU (Moscow State University). The initiative provides not only for the delivery of a training program for diplomats, but also for the creation of a digital platform featuring educational materials and information about Russian regions in foreign languages for target international markets.

Based on the tourism products of the project’s finalist regions, an up-to-date database on the country’s tourism potential will be created. Ultimately, this tool will become part of a systematic effort to promote Russia in the global tourism market.

After completing the training, employees of Russian diplomatic missions will become ambassadors of the finalist regions and will present their tourism offers at “Russian Houses” around the world, contributing to the strengthening of international tourism cooperation and the growth of inbound tourist flows.