From November 11 to 12, a series of events was held in Shenzhen (China) as part of the Moscow Seasons cycle, which had been launched ahead of the APEC summit. INTOURIST took part in the business program and ceremonial events dedicated to presenting the tourism potential of the Russian capital.

On November 11, at one of Asia’s largest metro stations — Gangxia North — a launch ceremony was held for a Moscow-themed train. As Deputy Mayor Natalia Sergunina noted, “this train is a symbol of the hospitality of the two cities: Shenzhen, which is hosting the Russian capital’s event program, and Moscow, which invites people to discover its history and cultural heritage.” The train will run until December 8 on the line connecting the airport and the western districts of the megacity with the center. The carriages feature images of Moscow’s architectural landmarks, mirror posters for photos with an immersive effect against the backdrop of VDNH, the Moscow Zoo and other attractions, as well as information about the Chinese New Year in Moscow festival. Thanks to QR codes in the carriages, passengers can go to the Discover Moscow portal and plan their trip.

On the same day, a Moscow corner opened at the Shenzhen Library Center with publications about the city’s history and culture, and a gala concert, “The Magic of Russian Ballet,” was held at the Shenzhen Cultural Palace, featuring Bolshoi Theatre soloist Denis Rodkin and stars of Russian ballet.

On November 12, Moscow’s business mission to Shenzhen took place (Sky City of Chua and Wuying, Yantian District). The program included an official opening, a presentation of Moscow’s tourism potential, an announcement of Chinese New Year in Moscow, a presentation of the MGMC forum, B2B negotiations and a cocktail reception. INTOURIST took an active part in the negotiations, presenting its capabilities for receiving Chinese tourists in Russia and discussing promising areas of cooperation.

In the evening of the same day, Nikola Melnikov’s “Cantata of the Future” concert with the Shenzhen Symphony Orchestra was held at the Shenzhen Cultural Palace.

In early December, pavilions of the Russian capital will also appear in Shenzhen, where visitors will be able to learn about the Moscow Tea Party project and ask questions to specialists from the information center.